Panasonic Reinforces Ties With OMASCO As It Seeks To Broaden Market Reach In Oman

Aligned to its regional growth strategy, the brand is expanding its product offerings in the Sultanate in its bid to strengthen market  leadership 

Panasonic Marketing Middle East & Africa (PMMAF) is all geared up for its next phase of growth as it bolsters deeper relations with its local partner Oman Marketing and Services Company LLC (OMASCO).  The Japanese manufacturer has a long-standing relationship with OMASCO and with this development, Panasonic seeks to further grow its business and reach in the Sultanate mainly by expanding its product portfolio with its latest innovations in response to evolving consumer demands.

OMASCO is one of the most prominent business groups in Oman and represents world-renowned and best-in-class brands across the Sultanate.  With the strengthening of Panasonic’s ties with OMASCO, the global electronics giant also moves to restate its commitment to create useful products and deliver innovative technologies designed to enrich the lives and wellbeing of its Omani customers. In addition, and in line with its new brand action slogan “Create Today. Enrich Tomorrow.”, the company aims to advance further its efforts on building a greener planet for a  more sustainable future.

Mr. John Hardy, Director – Sales, Panasonic Marketing Middle East and Africa (PMMAF), said: “Oman has always been a key market for Panasonic and we are proud to say that we have been enjoying the trust and confidence of our Omani customers which helps us maintain market leadership status especially in the home appliances category as well as the air conditioning segment.  Today, as we emphasize anew our commitment to the Omani market, we are again honored to have the support of OMASCO as we strive harder to further Panasonic’s mission of providing innovative solutions with industry-leading features and more importantly, with the requirements of our local customers in mind.”

For his part, Navin Batta, Asst. General Manager, Consumer Electronics, Oman Marketing and Services Company LLC (OMASCO), commented: “OMASCO continuously endeavours to improve our products and services in order to maintain a high level of excellence our customers expect from us.  This partnership with Panasonic has been a natural fit – offering the most innovative technologies that meet the local market’s needs.  Leveraging the expertise and best-in-class solutions of Panasonic, we at OMASCO are able to engage with our growing customer base in unique ways.  We are delighted to deepen our strategic alliance with Panasonic and we look forward to the next chapter of this powerful partnership which is central to our growth strategy over the coming years.”

The renewed collaboration between Panasonic and OMASCO was announced during a convention held in Muscat, Oman.  At the event, Panasonic also displayed some of its newest launches, with a key focus on highlighting its strong mission to contribute to the overall wellbeing of people, society, and the planet.

At Panasonic, wellbeing is divided into three categories: Inner Wellbeing, Outer Wellbeing, and Spatial Wellbeing. The company offers products and services to support all three areas of wellbeing.

For Inner Wellbeing, main focus is promoting healthy eating lifestyle through products designed for convenient and nutritious cooking.  Under Inner Wellbeing, Panasonic also offers solutions that optimises the storage and freshness of food.  Products displayed at the event that highlight Inner Wellbeing included kitchen appliances – such as slow cooker and blenders, as well as microwave ovens and refrigerators.

For Outer Wellbeing, Panasonic featured its beauty and grooimg products from the Personal Care range,  including hair dryers and straighteners as well shavers and body trimmers.  Outer Wellbeing is all about innovations that ensure cleanliness and hygiene and that people’s physical appearance and health management are in the best possible condition. 

Meanwhile, Spatial Wellbeing showcase had an extensive display which included Living products – such as Iron, Garment Steamer and Water Dispenser, as well as Residential and Commercial Air Conditioners, Washing Machines, and TVs.  Spatial Wellbeing aims to create hygienic and comfortable homes ideal for health and relaxation with Panasonic’s unique NanoeTM X and eco-friendly R32 refrigerant.  It is also focused on delivering quality indoor environment by utilizing the power of air to create positive changes.  

About the Panasonic Group

A global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. Founded in 1918, the Group is committed to enhancing the well-being of people and society and conducts its businesses based on founding principles applied to generate new value and offer sustainable solutions for today’s world. The Group reported consolidated net sales of 6,698.8 billion yen for the year ended March 31, 2021. Devoted to improving the wellbeing of people, the Panasonic Group is united in providing superior products and services to help you Live Your Best. To learn more about the Panasonic Group, please visit: 

About Panasonic Marketing Middle East and Africa FZE (PMMAF):

Panasonic Marketing Middle East and Africa FZE (PMMAF) are the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic are handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website:

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