Muscat, Oman – 24 July 2025 – Al Maha Petroleum Products Marketing Company SAOG is proud to announce the official launch of Fuely Autofill, a breakthrough in fuel delivery services and the first fully automated B2B fueling solution in the GCC region.
Developed with cutting-edge RFID technology, Fuely Autofill revolutionizes how businesses manage fleet fueling by eliminating manual intervention and ensuring absolute precision, safety, and transparency. The system works by installing an RFID tag on both the Fuely vehicle dispenser and the customer’s vehicle. Once in proximity, the tags communicate, and the system automatically dispenses the correct grade and volume of fuel – most commonly diesel – exactly as pre-configured.
This first-of-its-kind solution in the MENA region reflects Al Maha’s commitment to innovation, operational excellence, and customer-centric digital transformation.
“Fuely Autofill represents a major step forward in fleet management and fuel logistics. By removing human intervention, we eliminate the risks of error and fraud while offering unmatched convenience and control to our customers,” said Ahmed Salim Al Kindi, Lubricant, Fuel Cards and Retail Sales via Internet Manager at Al Maha Petroleum.
Key Benefits for Corporate Clients:
- 100% Automated Fueling: No manual entry or supervision required – fueling is handled entirely by smart RFID technology.
- Error-Free Operations: Pre-programmed fuel grade and volume for each vehicle ensure consistency and reliability.
- Enhanced Security: Prevents unauthorized refueling and fuel theft.
- Comprehensive Digital Reporting: Clients can access detailed fueling reports, transaction logs, and monthly invoices through Al Maha’s secure online customer portal.
- On-Site Convenience: Fuely trucks arrive at customer premises, minimizing downtime and improving fleet efficiency.
This launch underscores Al Maha’s leadership in advancing digital infrastructure within Oman’s fuel marketing industry and delivering smarter energy solutions for the future.