Q1: Oman’s tourism sector is evolving rapidly. How are you aligning the hotel’s revenue strategy with the Sultanate’s broader growth ambitions?

            Oman, with its rich cultural heritage and breathtaking landscapes, is poised to become an even more captivating destination. I am committed to driving desired returns on investments for investors by moving beyond traditional paradigms of merely working harder with a short-term focus. Instead, I champion bold and strategic initiatives that prioritize the voice of the customer and view process innovation as a strategic objective. By working smarter and positioning my team as stewards of operational excellence, we distinguish ourselves in a competitive landscape.

Q2: Many markets are becoming increasingly rate-sensitive. How do you protect ADR while driving occupancy?

I am spearheading a transformative shift from the traditional concept of demand-based pricing to a more innovative approach of value-based pricing. For instance, it is crucial to acknowledge that the current distribution landscape is more intricate and multifaceted than ever before. However, the significance of recognizing and rewarding customer loyalty remains the fundamental pillar upon which any successful brand is built. By offering exceptional benefits and incentives for direct bookings, consumers are made to feel genuinely valued and appreciated, which in turn fosters their loyalty to the most lucrative booking channels.

Q3: Beyond technical strategy, how would you describe your leadership philosophy?

            As a second-generation hotelier, I am inspired by the legacy of my father and the remarkable students he has mentored, many of whom have become esteemed leaders in the industry. My guiding principle is to embrace a lifelong journey of learning, innovation, and excellence, striving to be the best in every role I undertake. I am driven by a passion to add immense value to the industry by empowering the next generation of leaders, owners, and brands. My goal is to make a meaningful impact, ensuring that the overall value of the team is elevated through my contributions.

Q4: What differentiates Grand Millennium Muscat in an increasingly competitive Muscat market, and how does revenue strategy reinforce that differentiation?

Muscat is a thriving and competitive market, and within this competition lies immense potential. As Albert Einstein once said, “In the middle of difficulty lies opportunity” Embracing this philosophy, Revenue Management becomes a discipline of detail-oriented curiosity, rather than judgment. By cultivating a long-term vision, building a rolling two-year forecast, and adopting an ascension pricing strategy, we can navigate this dynamic landscape with confidence. In 2021, alongside a group of dedicated commercial professionals, I successfully led a meeting to address the post-COVID average rate in our market. Together, we achieved a faster recovery than other GCC markets, proving that with the right strategies and mindset, we can turn challenges into triumphs.

Q5: Oman attracts both GCC travelers and international guests. How do you balance segmentation for profitability?

I craft my strategies with my team, always focusing on the audience. I am convinced that our industry thrives on personalization. Every audience views our product through a unique lens. Embracing flexibility and gratitude is a principle I uphold in every market I’ve worked in, and it has been the cornerstone of my successful strategies. While price elasticity may vary with the seasons in Oman, guests truly appreciate the effort to acknowledge their loyalty, regardless of where they come from.

Q6: Revenue management is intense and data-driven. What do you enjoy doing when you’re off the clock?

          I have embraced the habit of reading since the COVID era, which has been transformative in shifting my focus and enhancing strategic thinking. As I complete my final chapter in Real Estate and Asset Management from Cornell University, I am investing in my long-term vision to comprehend the business from an owner’s perspective. Additionally, I find joy in exploring new destinations and reconnecting with old friends who have relocated.

Q7:Under your leadership, how would you like Grand Millennium Muscat to be perceived commercially over the next few years?

          We are transforming the hotel into a beacon of joy and unforgettable experiences for families. With our exceptional team and outstanding offerings, we are poised to fulfill the dreams of our stakeholders. I am certain that our innovative pool villa experience packages and dynamic marketing collaborations with malls will captivate our audience, allowing us to create cherished memories for our cherished guests.