Muscat, Oman – [May 2026] — In a landmark moment for Oman’s evolving real estate and urban development landscape, Al Adrak Group officially unveiled the name and identity of its highly anticipated mixed-use development, WIAM, during its participation at the Oman Design & Build Week 2026, in the presence of dignitaries from the Ministry of Housing and Urban Planning.
The official announcement of the project name and logo marks the next chapter in the Group’s ambitious vision for shaping future-ready communities within Sultan Haitham City — one of the Sultanate’s most transformative urban developments aligned with Oman Vision 2040.
Derived from the Arabic word symbolising harmony, connection, and togetherness, WIAM is a community-centric masterplan where natural elements are woven directly into the built environment. The development prioritizes human connection and environmental harmony, creating a deep sense of belonging through the seamless integration of smart technology. Wellness is woven into every path, every space, every moment. It is a community designed to foster lasting connection.
The announcement follows the recent signing of the development agreement between the Ministry of Housing and Urban Development and Al Adrak Group for the landmark project within Sultan Haitham City. With an estimated development value of OMR 450 million, the project is set to redefine integrated living through a dynamic mix of residential, commercial, hospitality, and lifestyle offerings.
As part of Al Adrak Group’s expanding real estate portfolio through its development arm, Adante Realty, WIAM further strengthens the Group’s commitment to delivering high-quality, sustainable, and investment-driven projects that elevate Oman’s real estate sector.
The project is expected to become a defining destination within Sultan Haitham City, offering residents and investors a contemporary environment centred around connectivity, design excellence, and community-focused living.
The launch at Oman Design & Build Week 2026 also reflects the increasing momentum surrounding Oman’s real estate sector and the growing role of private sector developers in driving innovative urban transformation across the Sultanate.
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