Veedol Motor oil: The Professional’s Choice….For Over a Century.

September 30, 2012

A new chapter in the history of lubricant is beginning today, in the Sultanate of Oman.

Veedol is a name synonymous with Quality and Value among Automotive Lubricants.  History remembers the Ford Model T, the first-mass produced car in the world, and introduction of the
model T changed the face of transportation and thus personal mobility.

Tidewater Oil Company [1881], the parent of Veedol was set-up in Pennsylvania, United States the birth-place of Liquid-Gold, Petroleum that lead the world, to a completely new mode of transportation.  From 1900s the brand, Veedol was chosen by world renowned automotive brands starting with Ford, Mercedes Benz, Audi, Volvo, BMW and a host of Japanese and other European majors.

Exciting achievements in its career include being chosen as the brand of lubricant, by the world-renowned aviators such as Charles Lindbergh who took the Graf Zeppelin on the longest, most challenging transatlantic flight. M/s. Clyde Pangborn and Hugh Herndon made the first non-stop flight from Japan to the USA; they named their monoplane “Miss Veedol”.  After all, Veedol was the lubricant that helped complete this flight.

Every drop of Veedol is refined from the best of the base oils and blended with top-notch additives.  Stringent quality tests and research helped Veedol to maintain its lead in the segment, offering a comprehensive range of synthetic & mineral lubricants for both petrol and diesel engines.

Veedol aspires to become one of the leading lubricant brands globally. Veedol and its product brands are fully owned by Tidewater Oil Company India.

Mr. Rajendra Ghosal, Director, Veedol International says, “Veedol always kept pace with advancement in engine design and lubrication technology.  Our focus on research and development has helped us to formulate a range of products for a wide range of applications.” Manufactured in UK, India and UAE, Veedol products are soon to be distributed in the entire GCC & Levant region. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B.

“We are proud to be associated with M/s. Moosa Abdul Rahman Hassan & Co. LLC in Oman, a trusted name in the industry and with a reputation built over 80 years. Our objective is to re-establish Veedol as the most preferred lubricant brand among customers & consumers alike in the region.” Mr. Ghosal added.

Mr. Arun Kumar GM, Veedol International Operations said, “Middle East region is of strategic importance to Veedol and keeping in line with the Vision, which is to be among the top lubricants not only in the region but to be the most preferred lubricant brand in Oman, in the coming days we will
roll-out brand activations at various channels and consumer touch-points. The quality of Veedol products, the visibility of our entire range in the outlets coupled with our overall service delivery from our partners will help us achieve our objectives in Oman.”

“It is a pleasure to begin our association with the international brand ‘Veedol’ and to have their quality products under our banner. The brand is perfectly positioned with our product and service offerings,” said Virendra Agarwal CEO, Moosa Abdul Rahman Hassan & Co LLC. “Veedol is recognised around the world as a leading lubricant choice for petrol and diesel engines. We hope to take the brand to a new level in Oman through this partnership,” he added.

Mr. Jitendra Bhangre Sr. National Manager, Spare Parts & Automotive Paints at Moosa Abdul Rahman Hassan & Co. LLC, said, “It gives us great pride and pleasure to be associated with Veedol, a century old lubricant brand. Veedol, the master brand and products are not new to our market, has its own credible set of customers both in petrol and diesel engine segments.  Supported with a full-fledged sales team and infrastructure we are committed to offer unmatched service to the discerning consumers in Oman.”

New or old engines, refill with Veedol engine oil for unmatched protection, cooler and cleaner engines in cars, light and or heavy duty commercial vehicles. Better mileage, same fault-less performance that satisfied the professionals for over a century is now close to you.

Contact your nearest Veedol agent, choose the Professional’s choice.

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