ORGANIC INDIA: Leading the way for healthier living in Oman

May 2, 2018

The benefits of organically grown food have always been known but with increasing consciousness, it is once again back in the limelight. Organic India has introduced a range of products in Oman that are flying off the shelves

1 May 2018, Muscat: With more and more people opting for healthier, safer and quality food, organic food is once again showing the way. It is not only better for the environment, animals, small and local farmers but also helps combat allergies, tastes better and is good for overall wellness. And yes, there is a small price to pay in comparison to conventional food.

A well-established brand in India, Organic India has made its foray in Oman introducing a range of products that include 11 varieties of tea, organic honey, organic ghee, virgin coconut oil as well as food supplements such as wheatgrass, moringa and psyllium husk that are proven to have health benefits. In the coming months, variety of organic spices, pulses, rice and oils will also be made available in the Oman market. Currently, this range is exclusively available at The Sultan Centre and is proving to be extremely popular with the customers.

To mark the successful launch of the brand in Oman, General Manager Export for Organic India, Gurpreet Singh was recently in Muscat along with its exclusive distributors Barakat Muscat International, headed by Araj Mohandass.

“Barakat Muscat International has endeavoured to introduce brands in Oman that are not only established but lead towards a healthy lifestyle. With Organic India, we are reiterating our commitment to bringing in more organic offerings,” stated Araj Mohandass.

Talking about the expansion into the Oman market, Gurpreet Singh stated an overall shift can be seen in the food industry in favour of organic products owing to health benefits. At the same time, Organic India is one of the few companies in the world that believes and works on backward integration i.e. guiding and assisting farmers in organic farming. “The high quality standards that Organic India delivers can be appraised by the fact that many of its products are retailed at FabIndia, India’s largest private retail platforms for craft-based products,” added Gurpreet.

“While natural and organic fare does come at a higher price, the gap is not that wide for some products and consumers are willing to pay more for the benefits it offers,” added Araj. Going by the overall awareness and market trend, Araj is confident that Organic India will grow exponentially and carve a niche for itself in Oman.