Muriya announces soft-launch of luxurious Juweira Boutique Hotel

June 17, 2012
17 June 2012, Muscat: With Dhofar’s khareef weather just weeks away from weaving its subtropical magic upon Salalah, a new chic boutique property is set to open its doors on the eve of this delightful summer holiday season in the south of Oman.
Juweira Boutique Hotel, a premium five star property, is the first of five leading international hotel brands that will anchor the luxurious Salalah Beach lifestyle destination overlooking the Arabian Sea.

Everything about Juweira – from its striking waterfront setting and distinctive design through to its sophisticated dining options and refined standard of service – is exceptionally boutique. Indeed, its launch is set to redefine the resort experience for guests and visitors to Salalah, as well as enhance Dhofar’s international cachet as a tourism and leisure destination in its own right.

Designed by celebrated Egyptian architect Adel Mokhtar, this trendy property with its charming Oriental theme offers 64 guestrooms including 21 superbly appointed suites. Its location on the marina promenade affords guests unrivalled views of Salalah’s pristine beachfront and the Indian Ocean beyond.
The guestrooms and suites exude luxury and refinement which is reflected in the rich, yet understated, décor and furnishings.  Facilities available are both comprehensive and modern, keeping in mind the property’s wide appeal across the complete spectrum of sophisticated and discriminating clients.

Standard offers in all guestrooms are facilities such as Interactive LCD television with satellite, fully-serviced mini-bar, walk-in showers, Wi-Fi internet access, IDD telephone and voicemail, tea/coffee making facilities, and 24-hour in-room dining. DVD players and PlayStation sets are available on request.

Complementing the hotel’s impeccable facilities is its diverse dining and entertainment options. For seafood-lovers, there is As Sammak which conjures up a fine menu featuring some of the day’s finest catch, with splendid views of the marina to boot.

Delectable fare prepared from fresh local produce is also a key theme at Al Fanar, a welcoming and intimate all-day diner. Guests can also choose from a la carte menu or tuck into an enormous buffet spread encompassing international and regional cuisines.

Abounding throughout the property are outlets that offer guests and visitors the opportunity to unwind amid relaxing surroundings. Sip n’ Dip, located by the pool along the marina, has the appeal of a cosy hangout that comes alive as the day progresses and music enlivens the scene. Al Boom Pool Bar is another venue that allows guests to kick back with a beverage while enjoying the poolside settings.

With the soft-launch of Juweira Boutique Hotel, Muriya celebrates yet another milestone in the ongoing development of its Salalah Beach leisure destination in the Dhofar Governorate. Situated around 20 kilometres from Salalah International Airport, this high-end lifestyle development is spread over an area of 15.6 million square metres fronted by 8.2 kilometres of white sandy beaches.

Designated an Integrated Tourism Complex (ITC) by the Tourism Ministry, Salalah Beach will eventually comprise of high-end freehold apartments and villas, luxury shopping and retail outlets, five star hotels, two 18-hole PGA golf courses, 200-berth inland marina anchored by a Marina township, restaurants and cafes.

“The Juweira Boutique Hotel is quite unlike anything that Salalah has to offer on the hospitality front. With significant emphasis being placed on leisure, entertainment and quality of customer service, this property has the potential to establish itself as a high quality destination and cosmopolitan address for locals and tourists alike,” said Daniel Fanselow, General Manager.