19 October 2016, Muscat: The all-new Aston Martin DB11 was unveiled for the first time in Oman at a private reception hosted by local Aston Martin distributor Al Hashar Group yesterday. The first product launched under the company’s ‘Second Century’ plan, DB11 is the bold new figurehead of the illustrious ‘DB’ bloodline and an authentic, dynamic sporting GT in the finest Aston Martin tradition.
The DB11 showcases a fresh and distinctive design language, pioneering aerodynamics, and is powered by a potent new in-house designed 5.2-litre twin-turbocharged V12 engine. Built upon a new lighter, stronger, and more space efficient bonded aluminium structure, DB11 is the most powerful, most efficient and most dynamically gifted DB model in Aston Martin’s history.
Neil Slade, President Middle East North Africa – Aston Martin, who flew in especially for the launch, stated, “The DB11 is the first car of Aston Martin’s second century plan; this beautiful car has made waves in the industry and already won numerous awards in Europe following the first test drives in August and September. Coming with the latest technology and most up-to-date electronic architecture, DB11 is truly groundbreaking for Aston Martin.”
Sheikh Al Muhannad Al Hashar – Chairman, Al Hashar Group, added, “The newly launched DB11 is the latest addition to Al Hashar Group’s growing portfolio of iconic brands. Aston Martin’s are the embodiment of engineering, craftsmanship and prestige – attributes that resonate perfectly with our discerning clientele in Oman. Al Hashar Group is proud of its association with such a prestigious marque,” he stated.
Mr. Sultan Al Kharusi – Managing Director, Al Hashar Group, stated, “As exclusive dealers for Aston Martin in the Sultanate, Al Hashar Group assures its customers a premium experience that comes with owning a high-performing automotive legend. Our Aston Martin certified technicians are trained to be meticulous in the way they service, maintain and repair vehicles, staying true to a tradition that underscores the brand’s unrivalled post-sales customer services globally.”
Multiple driver-selectable dynamic modes – GT, Sport and Sport Plus – progressively intensify the response of the DB11 engine, and the result is a driving experience that combines exemplary ride comfort and true sports car agility, for an extraordinary breadth of dynamic capability. DB11 has a maximum speed of over 320 km/hr and accelerates from 0-100 km in 3.9 seconds.
The DB11 combines the very latest technology developed in conjunction with technical partner, Daimler, with the finest quality. Using a full-colour 12” TFT LCD display, the all-new instrument cluster presents primary vehicle information with absolute clarity, while a second, centrally-mounted 8” TFT screen is dedicated to infotainment.
As with any Aston Martin, the highest level of craftsmanship is showcased within the cabin, and both exterior and interior personalisation allows for customisation perfectly in-tune with individual style.