BIG beefs up audio, video and lighting production capabilities

December 27, 2017

Muscat – Audio, video and lighting production specialist Business International Group (BIG) has announced a major ramp-up of its entertainment and event production capabilities with the acquisition of new state-of-the-art systems that promise to provide a world-class audio-visual experience for audiences in the Sultanate.

The high-performance digital systems, comprising Bose Professional ShowMatch arrays of loudspeaker system featuring cutting-edge DeltaQ sound technology, and the ABSEN curved LED Video Wall, will further entrench BIG’s credentials as a leader in Oman’s audiovisual rentals space, as well as cater to this burgeoning production business growth.

Bose Professional ShowMatch array loudspeakers, based on the newest DeltaQ technology design, offer dramatically enhanced sound quality and vocal clarity thanks to the ‘Q’ factor – an amazing feature that directs more sound to the audience and less to the walls and floors.

Compact and versatile, ShowMatch array modules require less than half of the box count when conventional arrays are used, not to mention the added benefits that come in the form of improved sight lines, reduced rigging weight and lower system costs.

Even more striking is the ABSEN 2.9mm curved LED video wall, which is the first of its kind in the Oman market. Fitted with ABSEN’s patented locking system and magnetic module, the video wall features a concave and convex radian design and a phenomenal viewing angle of up to 150 degrees.

Significantly, these new investments will enable BIG’s clients in the concert, festival and corporate events market to have access to the finest equipment available. This adds to BIG’s recent acquisition of Powersoft X8 Dante Amplifiers, building on the company’s already sizable entertainment and event production resources.

“Our recent investment in the Bose Showmatch DeltaQ array system and the ABSEN Curved LED Video Wall has not only has helped us maintain our major share of the local market but also has enabled us to grow our business in new directions by securing larger and more prestigious clients, thereby effectively taking us to the next level of growth,” said Shekar Pandit, General Manager of BIG.

BIG has long excelled in integrating market expertise, state-of-the-art equipment, and technology innovations to provide creative, high-impact solutions for clients and audiences in the Sultanate. Take, for example, its use of 3D Projection Mapping technology which enables the projection of images, video, and graphics onto any object, thereby transforming them into life-like works of art that appear to move, dance, and change their structure. Combined with spatial augmented reality (SAR) technology, the result is an incredibly stunning and amazingly realistic visual experience for spectators. For maximum impact, BIG now also employs Watchout multi-display software and servers and Madrix’s LED lighting solutions to deliver spectacular shows.