Al Madina Financial & Investment Services Company SAOC, that has implemented technology to complement its business strategies. He spoke to Vistas on the same.
Excerpts:

It is believed Al Madina Finance has embraced technology in a big way by being one of the first finance and investment companies in Oman to offer electronic service to customers. Could you tell us how technology is linked to your business?
Al Madina Financial and investment Services Company has for long time been on the cutting-edge of technological innovation. The whole industry has a challenge here. Because Al Madina in one of the leading companies in the financial and investment sector we need to differentiate from others. By introducing new helpful techniques and technology to give the customer more reliable and straightforward ways to invest and manage their investments.

Can you tell us something about E-Madina?

E-Madina is the link between technology and our business. Every customer looking forward to start using a direct way to execute his daily orders easily without going through all the rush and hard to get a broker. E-Madina gives them an easy way to trade and follow up with his investments.

What is the value addition for the customer of Al Madina Finance with E-Madina service?

E-madina will prove to be a great advantage to individual investors and corporations. Essentially one can conduct every operation online from anywhere with instant access to all market information and trends. This online service allows companies to conveniently trade with one another no matter where they are located. This in turn increases the efficiency of the markets and leads to greater liquidity as it will attract more buyers and sellers.

• Basically is an electronic broker.
• E-madina features are
• It enables investors to buy and sell traded stocks listed in
  Muscat Securities Market (MSM) in an easy, user-friendly manner
• Depending on your convenience you can opt for either the English
• or Arabic versions
• Investors can access their portfolios and view daily executed orders.
• Investors are updated on the latest news and developments in MSM
• It provides statistical analysis about the market in terms of its
  performance, market index and trading volumes.
• And here at Al Madina we give a discounted rates to all E-madina subscribers without any subscription fees.
  

What is the feedback from the customers since the launch of this service?
It is pretty good as till now we haven't got any negative comments about E-madina. I guess our subscribers are happy using the service.

What are the future plans to enhance this service?

Well, certainly there is always going to be new services and products. The project that we are working on now is how to let the investor enter the GCC though al madina only. And we are willing to introduce a newly launched system that will help our clients and investors to have a better overview on the markets. Our aim is to utilize the technology to the maximum in terms of helping for a better and safer investment.