How is the retailing activity going
on since the beginning of 2009,
when compared to the same period
in 2008?
Retailing activity has been a mixed bag in
the first half of the year with consumer
spending being low in large appliances
namely airconditioners, refrigerators and
washing machines vis-a-vis 2008. We have
seen a spurt in sales of these products in the
last couple of months though. This could be
attributed to a late summer and the severity
hitting only towards the end of May.
The growth engines are LCD TVs and
Laptops which have continued the fast
track growth
Has the global meltdown
affected retailing
in Oman?
Not in the true sense of
the word. However the
sentiments amongst the consumers are
not really buoyant. We feel that lifestyle
products are now low on the priority list
with the middle class consumers, who would
prefer to adopt a wait and watch policy with
respect to their spending for such products.
This however does not seem to apply to the
upper strata of the consumers who continue
to spend money on lifestyle products.
What strategies have you implemented
to cope with the recession?
During such times the consumers
look to save every penny and we are
doing our bit by negotiating with
our suppliers to offer them better
prices for the products they seek. We
have built in efficiencies within our
systems to ensure that the health of
our organization remains intact. The
measures that we have taken have
yielded desired results so far.
Is the second half of 2009, going
to be better than the first half, in
terms of business? What is your
view?
Traditionally the first half has always
been better than the second half
and we don’t expect this year to be
any different. But if the global cues
show an improvement we may be in
for a very good the forth quarter.
Do you expect the forthcoming
festive occasions to have a positive
impact on retailing activity?
We would definitely be running promotions
to lure customers to our
outlets and we are optimistic that
consumer spending would improve.
The festival season will be a good
indicator about things to come at
least for the short term.
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