With the objective to set a new benchmark in ultra luxury living,, Al Qurum Properties LLC (AQPL) ,a joint venture between ETA Star and OHI group, proudly unveils Qaryat Qurum, a premium luxury township in the heart of Muscat.  The launch of Qaryat Qurum was held at its brand new sales center located in Qurum, Muscat.

Commenting on the partnership, Maqbool Hameed Al Saleh, Chairman, OHI Group said,» it was our vision to create something extraordinary to meet the aspirational needs of a modern day consumer. Every component of the project – be it the concept, the people, the design, the materials, are meticulously planned and will be executed similarly, in order to ensure that Qaryat Qurum is an ultimate statement in exclusivity”

Mr. Abid Junaid, Executive Director, ETA Star Properties, said: “Though Al Qurum Properties LLC (AQPL) is a recently formed organization, it embodies the collective values of Trust, Expertise and Results inherited from both the parent companies-ETA Star Properties and OHI. Qaryat Qurum is the maiden venture of AQPL and we are very excited about this project. We strongly believe that it will not only be a landmark in Oman but will also reinforce Oman’s potential of becoming a significant real estate destination of the future.”

Qaryat Qurum’s residential and commercial properties are spread over an area of 128, 934 sq.mts and a total development area of over 500,000 sq. mts. The development has been broken down into 2 major categories- The Main Center and the Hilltop Residences.  The Main Center comprises of a retail area (approx 52,000 Sq Mt), Commercial Towers (approx 95,000 Sq Mt), Business Hotels (Approx 150 rooms) and Service Apartments (approx 8000 Sq Mt). The Hill Top Residences comprises of 13 towers of 1, 2, 3, & 4 BHK Duplex apartments. The exquisite residences have been carefully designed to offer an extensive landscape, a plethora of modern amenities and contemporary architecture with a distinct Arabic flavor. GCC nationals are entitled to own property in Qaryat Qurum.

In the 1st phase, Qaryat Qurum will launch its residences which will have several unique features like a Smart Home System, a private garden, private terraces, a common swimming pool as well as one in every building, club house and state of the art health centers. QQ residences will be low rise with a maximum height of seven floors and reveal the vibrant facets of arabic design spreading across a built-up area of 1.7 million sq. feet of GFA. To leverage on the location and signify a small community, the project has been aptly called Qaryat Qurum. A gated community, Qaryat Qurum epitomizes the very best of the ‘Qurum culture’ -where tradition blends with modernity in a distinctive fashion.

The launch also showcased Al Qurum Properties Co LLC (AQPL) brand new sales center which has been designed to meet the needs of the prospective customers and business partners of this prestigious project A mock apartment is being showcased at the sales center which will provide potential customers, investors and business partners a first hand view of Qaryat Qurum and highlight its unique features.

Prior to the launch of Qaryat Qurum, Al Qurum Properties LLC (AQPL) rolled out a sustained corporate campaign depicting the core values of the partnership between OHI and ETA star like- Trust, Expertise and Results. The essence of the Campaign revolved around the fundamentals on the partnership. These were introduced visually through a series of print and online advertisements depicting the underlying spirit of the partnership.